Influencer Outreach and Onboarding for Nutrition Brand

To identify, analyze, and onboard influencers for a nutrition brand, ensuring alignment with the brand's product criteria and target audience.

Influencer Identification: Conducted extensive research on Instagram to find potential influencers. Evaluated profiles based on relevance to the nutrition brand, engagement rates, and audience demographics.

Shortlisting Influencers: Selected influencers who fit the brand's product criteria and target audience. Created a shortlist of influencers with high potential for effective collaboration.

Analysis of Follower Insights: Analyzed follower insights to ensure influencers had genuine engagement and a relevant follower base. Focused on metrics such as follower growth, engagement rates, and audience demographics.

Outreach and Communication: Contacted over 50 influencers via direct messages and emails. Requested quotes, deliverables, and other collaboration details. Negotiated terms to align with the brand's budget and marketing objectives.

Onboarding Influencers: Successfully onboarded 5 influencers who met all criteria and agreed to the terms. Coordinated with influencers to finalize contracts and set expectations for deliverables.

Results: Enhanced brand visibility and reach through targeted influencer collaborations. Established strong relationships with influencers for ongoing and future campaigns. Provided the client with detailed reports on influencer insights, engagement, and expected deliverables.

Conclusion: This project resulted in the successful identification, analysis, and onboarding of influencers who align with the nutrition brand’s goals. The thorough research and strategic approach ensured that the brand partnered with influencers who can effectively reach and engage the target audience, thereby driving brand awareness and growth.