Dynamic Framer Development for Product Design Agency Visux

Martyna Zimmermann-Pepol

Framer Designer
Figma
Framer
Google Analytics
Visux
Project: No-Code Framer Website
Website: visux.net
Client: Visux - Product Design Agency
Date: October - November 2024
Role: Framer Developer
Technology: Framer, Figma, Google Analytics, Hotjar

Discovery

Understanding Visux's role as a premier product design agency, I aimed to create a high-performance, user-centered website that showcases their expertise in elevating business growth through top-tier UX design. Specializing in sectors such as healthcare, Web3, crypto, blockchain, fintech, and real estate, Visux provides tailored design solutions that drive revenue and scale businesses.
To support their mission, I developed a site architecture and layout that effectively highlights Visux's case studies and success stories, ensuring the website performs seamlessly while engaging and converting visitors.
Visux Website Homepage
Visux Website Homepage

Implementation

Starting with a Figma design, I transformed the layout into a responsive landing page on Framer, with custom elements tailored to elevate the user experience.
Using Framer's No-Code CMS, I developed a robust, flexible, and visually engaging website with custom elements that align with Visux's branding and business goals:
Visux Figma Design
Visux Figma Design
Responsive Design for Cross-Device Compatibility: Ensuring optimal display across various screen sizes and browsers, I developed a fully responsive landing page that maintains consistency and usability on desktop, tablet, and mobile devices.
Custom Navigation Animation: I implemented a navigation system that adapts based on page position, enhancing usability while maintaining a sleek and professional feel.
Custom Animations and Code Elements: The site is enriched with tailored animations and custom-coded elements, enhancing interactivity and visual appeal without compromising load time or performance.
Analytics and Optimization Tools: With Google Analytics and Hotjar integrations, Visux can now track user behavior, engagement, and conversion rates, providing data-driven insights for ongoing site enhancements. This setup ensures the site remains data-driven and adaptable as the agency scales.
Agility with Real-Time Updates: The no-code platform allows Visux to make updates on the fly, with fluid animations that create a dynamic, engaging design experience.
SEO Optimization: Built on a Framer platform optimized for search engines, the site is SEO-ready, enhancing its visibility and ranking potential for targeted keywords in the product design niche.

Evaluation

The new site has driven immediate positive results in user engagement, with higher interaction rates and seamless navigation that appeals to Visux's diverse client base. Through continuous insights from Google Analytics and Hotjar, Visux can now track performance metrics to make informed, data-backed updates. This website not only showcases Visux’s capabilities as a leading product design agency but also acts as a powerful marketing tool that converts, performs, and grows with them.
Website Performace (technical SEO)
Website Performace (technical SEO)

Key Benefits of Framer for Visux:

Agility: Quick, real-time updates with smooth animations make the design feel alive.
Flexibility: SEO-optimized, easy to edit, and equipped with insights from analytics tools.
Speed: Optimized performance with fast load times and captivating visuals.
Explore the new website: visux.net
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