PayOnline - Re-designing a new user experience for an all-in-one

PayOnline - Re-designing a new user experience for an all-in-one mobile wallet

I caused 85% user and client satisfaction for a mobile wallet application by designing a new experience through an intuitive and minimalistic user interface. Here is how I achieved this.

The team at PayOnline ( a mobile wallet that allows easy payment of day-to-day online bills) reached out to me about their product—quoting the CEO's words.

I didn't want to assume that the problem was only poor interface, or just banking on the CEO's word without talking to users of this product, I could very well find out more hidden issues. To get more insight here is what I did;

I spoke to the marketing team about the most recurring complaints they've been getting from their users.

I checked the comment section on the app's Google Play download page, and I got a lot of insights from here.

I interviewed 5 of their users about their experience using the app

I did a competitor analysis of some of the mobile wallet apps the users mentioned as great during my interview with them.

I needed to have a better understanding of the problem, and validating the problems was very important before I proceeded, now I'm sure I was solving an actual problem, not just some assumptions. Here are the problems I discovered;

The app had a user interface that wasn't visually appealing thus giving users a low-standard perception of the product.

The app had UX writing issues, app content lacked clarity.

The app doesn't follow a familiar app layout, so the learning curve is high. Users just get lost using the app.

The app had UX issues, users complained the app wasn't easy to use

Having identified the problem, I started brainstorming solutions to tackle the problem and came up with a plan for usability testing to measure the success of the solutions from the user's end. I quickly came up with my design goals

To design an app that achieved up to 80% user and client satisfaction.

50% increase in app downloads

35% increase in sign-ups

Here is a prototype of the solution I came up with. A clean, modern, and minimalistic design

I designed an incredible solution. But solutions are only as incredible as their effectiveness in solving the problem they were built to solve.

I was able to achieve the first goal of 80% user satisfaction, average user satisfaction was 85%. As the product moves on to production, the goal is to keep testing to measure outcome and impact and identify areas for improvement.

Thank you for reading.🌟