Terraço | Rebranding
Nil Brands
TERRAÇO PIZZARIA
REBRANDING AND BRAND IDENTITY DEVELOPMENT
Founded in 1979, Terraço Pizzaria has built a rich history and a special place in the hearts of families in Sete Lagoas over the decades. However, as time passed and the company naturally evolved, its existing visual identity no longer accurately conveyed its purpose, essence, and the comprehensive experience it offered. It became clear that the old brand no longer fully represented the soul and legacy of this beloved pizzeria.
After 46 years of tradition and unforgettable moments, Terraço felt the imperative need for a rebrand. It was crucial to revitalize its image, not to erase the past, but to honor its history while projecting a promising future. The main objective of this visual identity project was to align external perception with the internal reality of the brand, which has always been synonymous with warmth, joy, and high quality.
The result is a brand with a completely renewed look, exuding modernity without losing its roots. The new identity features exclusive typography, carefully developed to tell Terraço's story in an authentic and moving way. Now, each visual element speaks to the passion and care the pizzeria dedicates to the families of Sete Lagoas, reaffirming its special place in the city's gastronomic and emotional landscape.
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Posted Sep 23, 2026
Founded in 1979, Terraço Pizzaria has built a history in Sete Lagoas, and after 46 years, a rebranding became essential to revitalize its image.
