Empowering Real Estate Teams Through Smart Automation

Humaniz is redefining real estate recruitment. Their innovative approach has made them an indispensable partner for growing stronger teams while driving long-term stability and success.

Project - Brand Visual Identity Scope - Logo, Visual Identity, Brand Guidelines, Marketing Material, Tool Kits. Industry - Real Estate

Ella approached me to design their visual identity. We started with an in-depth discovery process, analyzing their business, competitors, and market positioning. This helped us clearly define their unique selling points, mission, and values.

Based on these findings, I developed a set of timeless logo concepts, one of which became the face of their brand. Building on this foundation, I created supporting visual elements, including geometric patterns inspired by basic shapes such as squares, circles, and lines, ensuring a cohesive and memorable identity for Humaniz.

The logo for HUMANIZ should have a welcoming and tech-forward look, reflecting the company's mission of automating and accelerating the recruiting process in the real estate business.

Logo Rationale The logo features a house composed of diagonal lines of various lengths, with the letter H at the top, symbolizing the automation and streamlining of the recruiting process. The diagonal orientation of the lines conveys growth and progression, aligning with the brand's mission to drive customer success.

Logotype The smooth, rounded edges of the brandmark, combined with the mix of capital and lowercase letters in the logotype, add a sense of personality and approachability, making the logo feel welcoming and inviting.

Brand Colors To convey trust, innovation, and growth while standing out from competitors, I compiled a color palette featuring a deep, professional dark blue paired with warm cream. Secondary and accent colors were incorporated to add depth and distinction, creating a visually appealing and unique identity for Humaniz.

Brand Typography For typography, I wanted a clean, modern design that would be relevant and professional for years. Instead of the more typical options, I chose the adaptable Galano Grotesque, a sans-serif font noted for its clarity and timeless appeal.

Brand Patterns Brand patterns are key to reinforcing Humaniz’s identity by adding consistency and visual recognition across touchpoints. They reflect the brand’s themes of growth, automation, and streamlined processes, creating a cohesive and memorable experience.

Brand Guidelines The Humaniz Brand Guide ensures consistency and authenticity across all brand communications. It defines the brand’s identity, voice, and values, enabling cohesive messaging that resonates with real estate professionals. By aligning visuals and tone, it builds trust and recognition.

Brand applications serve both practical and marketing purposes. For utility, I designed business cards and onboarding toolkits in PDF format to assist with the smooth integration of real estate agents. 

For brand activation and awareness, I designed a variety of assets, including social media post templates, social media pages, virtual and physical posters, web banners, and signage. Each element was designed to reflect the modern, tech-forward aesthetic of the Humaniz brand, ensuring consistency across all touchpoints. Take a look at how these applications bring the brand to life!

Reach out if you want to reinvent your brand into a professional, polished identity that attracts investors and inspires confidence. Whether you want a timeless design that will stand the test of time, believe it's time for your brand's look to match the success of your business, or are ready to move away from DIY efforts in favor of a professional touch, I'm here to help take your brand to the next level.