Prodigy Sports - Brand Development by Andrea Velasquez

Prodigy Sports - Brand Development

Andrea Velasquez

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

This project was not just another task for me; it was a labor of love and a privilege to contribute to the evolution of a brand so close to me. As a freelance designer, my mission was clear: to breathe new life into the store's identity by modernizing the logo and revamping the color palette, which had remained untouched since 1999.

Prodigy Sports has been a hub for all things baseball, soccer, rugby, lacrosse, and football, catering to the diverse needs of sports aficionados. It has played an integral role in the community, becoming a go-to destination for athletes and fans alike. Celebrating 23 years of success, the store aspired to not only reminisce about the past but also to embrace the future with a fresh and invigorated identity.

I believe this revitalized logo will serve as a powerful emblem, resonating with both loyal customers and a new generation of sports enthusiasts. It not only signifies a commitment to excellence but also positions the store as the definitive destination for all sporting needs. The fresh color palette and dynamic design aim to capture class, leaving an indelible mark on the minds of those who encounter it.