Transform Your Wellness Brand with Emotional Identity Design

Wellness brands live or die by their ability to evoke feeling before a single word is read. For LumaBalance, the identity leans into organic softness: sage green (#A8BA9A), warm cream (#F5F5DC), and a hand-script wordmark anchored by a sunrise-leaf emblem. The palette and Open Sans / Lora pairing were selected specifically for Pinterest-first distribution, where the brand's target audience — mindful lifestyle consumers — spends the most time.

Scope: Brand Identity · Logo Design · Color & Type System · Pinterest Branding