Built a full brand identity

Built a full brand identity for a performance fitness brand that needed to hit as hard as its clients train. The visual system — electric blue (#007GFF) on deep charcoal, a pulse-mark woven into the "PF" monogram, and a condensed-italic type stack — was engineered to read at a glance on mobile feeds and hold authority on gym signage alike. Deliverables covered primary logo, wordmark lockup, color palette, typography system, and social profile mockups across Instagram.

Scope: Brand Identity · Logo Design · Social Media Branding