MetricWorks - a Unified Measurement + AI platform

Project Brief: MetricWorks is a Global Data Marketing Platform that collaborates with industry giants like TikTok, Meta, and Google to provide companies with advanced data insights that drive better marketing decisions and maximize return on ad spend (ROAS). Our task was to elevate MetricWorks' brand presence to match its high-status partnerships and industry impact.

MetricWorks needed a full rebrand to position itself as a modern, competitive player in the data marketing industry. They sought a compelling, contemporary brand identity to impress investors and differentiate them from other companies in the metrics performance space. Their goal was to move away from an outdated, generic look and reflect their work's innovative, high-status nature.

It was made a complete overhaul of MetricWorks’ brand, including:

Brand Identity Refresh: Developed a modern logo and updated color palette to represent MetricWorks’ innovative spirit and high market positioning.

3D Asset Creation: Crafted unique 3D models that enhance the visual identity and add a high-status element to the brand.

2D Animation Integration: Integrated custom animations within their platform to engage users and add a dynamic feel to their online presence.

Website Redesign: Reimagined their website to offer a sleek, professional look that aligns with MetricWorks’ vision and effectively communicates their capabilities and impact.

This rebranding project transformed MetricWorks from a dated, generic brand to a high-status, visually compelling platform that captures its industry leadership. The refined brand presence resonates strongly with investors and tech influencers, creating a foundation for sustained growth. With its cutting-edge visuals and seamless user experience, MetricWorks is poised to expand its market presence, supported by a brand identity that reflects its impact on data marketing.