Brand + Social Design | Lutealism
Kayla Elorza
Creating the menstrual wellness brand I've always wanted
For years, I have dreamt of launching a brand that connects my love for design with my desire to make a positive social impact. Inspired by my 10-year battle with endometriosis and PMDD, I launched the brand Lutealism
Each day, some 800 million people between the ages of 15 - 49 are menstruating. Of those people, millions struggle to manage their pain and symptoms.
Despite these numbers, the topic of "periods" remains largely taboo. With the launch of my brand Lutealism, I hope to create awareness of menstrual disorders and empower menstruators to release the shame associated with their periods. While considering my brand's voice and goals, I aimed to create a visual identity that felt raw and unapologetic. Drawing inspiration from the weathered, tattered posters scattered across New York's subways, I designed my brand's primary assets in Adobe Illustrator. This included a logo, a wordmark, a color palette, and a typography suite. Once I was satisfied with the individual elements, I turned to Kittl to mockup all of the elements together. Kittl's plug-and-play templates made it ridiculously easy to organize my assets into brand guidelines.
With my brand identity created, I moved on to designing a website. Though I was once a devoted Myspace profile customizer, I admittedly know little about coding. Thankfully, Shopify made it simple to get my website up and running. When creating my website, my brand's visual identity needed to be consistent and easily recognizable. Shopify's sleek templates made it easy for me to showcase my brand's style while maintaining an easy-to-navigate experience with room to expand. In the future, I hope to post blogs and share community resources.
Last, but certainly not least, it was time to launch across socials! I created profiles on all the major platforms, but I found Instagram
While my brand is in its very humble beginnings, I am so excited to see it grow. After getting a glimpse into what it takes to launch a brand, I now feel even more excited to help other brands grow their visual and social identity!
