Making Vetspire’s Rebrand Move

Vetspire was in the middle of a rebrand with Mostly Sunny when they were invited to present at a national veterinary expo. They needed a quick, engaging way to showcase their platform’s capabilities, without any existing video assets. Using Mostly Sunny’s beautiful brand guidelines as my foundation, I recreated and animated Vetspire’s UI to match the new aesthetic, crafting a 90-second silent video designed to capture attention and communicate value at a glance.

I built the animations from the ground up; storyboarding, designing, and animating a polished, on-brand video that clearly showcased the software’s capabilities. Since Mostly Sunny led the rebrand, it was crucial that my visuals aligned perfectly with their newly crafted identity. We collaborated closely, reviewing storyboards in Figma before bringing everything to life in After Effects.

The final video seamlessly fit Vetspire’s fresh brand and was a standout piece at the expo. Not only did it capture attendees' attention, but the animations were so well received that Vetspire is now incorporating them into their newly designed website.