The full identity of an AI platform by Ilies AllaliThe full identity of an AI platform by Ilies Allali

The full identity of an AI platform

Ilies Allali

Ilies Allali

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Posted Sep 6, 2026

Built from scratch, with its site and product interface, at the moment decision-makers trusted AI least. UtopikAI connects AI models to a company's productivity tools: specialised assistants, a prompt library, a workspace per project. The market's reflex then was to pile it on, purple gradients and futuristic imagery, exactly what feeds the distrust. A company selling AI to cautious enterprises has to do the opposite: look like a serious work tool. Full case study: iliesallali.design/en/case-utopikai.html