For Paradromics, I developed a brand mark rooted directly in the company’s core function: capturing and recording brain signals. The circle represents the neuron — humanity — while the square frame suggests the technological interface, expressing a deliberate balance between organic life and engineered precision, and Paradromics’ ambition to remove the barriers between thought and reality. Beyond the identity system, I built two custom Three.js tools: an interactive neuron-field generator that transforms uploaded imagery into neural-inspired compositions, and an animated brainwave gradient engine that brings motion and signal visualization into the brand’s digital ecosystem.

Work done by Lee Waters at Maven Creative