Content & Brand Communication | AgeSA

At AgeSA, my role focused on building communication that made financial topics feel more approachable, human, and relevant to everyday life.

Working across both always-on communication and campaign-based content, I supported how the brand showed up through social-first storytelling, live-action video content, and platform-native communication designed to make complex topics easier to engage with.

My role sat between content planning, production, and communication, helping translate business priorities into content people would actually want to watch, save, and interact with.

Monthly Content Planning Developing monthly content plans aligned with campaigns, seasonal communication, product priorities, and audience behavior across platforms.

Live-Action Content Development Supporting the ideation and communication of live-action social content, helping financial communication feel more relatable, accessible, and relevant to daily life.

Production & Shoot Involvement Taking an active role during shoots, supporting both planning and on-set execution to ensure ideas translated effectively into platform-native content.

YouTube & Short-Form Communication Supporting content designed for both short-form social platforms and longer-form YouTube communication, balancing educational messaging with stronger audience engagement.

Multi-Brand Communication Alongside the main brand, I also managed communication for AgeSA Kariyer and Her Yaşta.

AgeSA Kariyer focused on employer branding, workplace culture, and talent communication, helping showcase employee experiences and company culture.

Her Yaşta focused on lifestyle and wellbeing communication, creating content designed to connect with audiences across different stages of life.

65M+ YouTube views 48M+ Instagram views 8K+ follower growth 2K+ new YouTube subscribers

One of the biggest things this role reinforced for me is that trust-based industries still need human communication.

The strongest-performing content often came from simplifying complexity, making information easier to engage with, and creating communication that felt relevant to real people and real-life moments.

If you're looking for support in content, brand communication, or social storytelling with a thoughtful and well-organized approach, feel free to get in touch.