For a wellness product business, the storefront is only one part of the sale. Customers also need to understand the products, choose how to receive an order, and recognize the brand in every message that follows.

I led a connected commerce and creative build spanning Shopify, customer experience, local fulfillment workflows, and the marketing assets needed to support launch.

The Shopify implementation included custom product pages, customer accounts, secure payment options, and streamlined navigation. I also configured local pickup and delivery scheduling parameters — an operational detail that affects the actual customer experience, not just the appearance of the site.

Product discovery often begins before someone visits a store. The social creative needed to introduce the wellness proposition and build recognition across repeated encounters.

Email is part of the customer experience, not an afterthought. I designed branded email elements for the marketing automation sequence so communications felt connected to the storefront and launch campaign.

Commerce: Shopify storefront, custom product presentation, accounts, payments, and navigation.

Operations: local pickup and delivery scheduling configuration.

Marketing: promotional asset library, social campaign frameworks, and branded email components.

This is what it looks like when brand development and business operations are treated as one assignment: the creative attracts attention, and the underlying experience is built to serve the customer.

Launching or rebuilding a product business? I help connect the storefront, customer journey, and marketing into one coherent system.