Invesp is a conversion rate optimization (CRO) agency that guarantees a 30% to 40% increase in website conversions through its CRO and experimentation program.

Invesp planned a LinkedIn ad campaign for lead generation. The objective was to connect with decision-makers, such as marketing managers and business owners, looking to improve their website performance.

By displaying targeted ads, Invesp aimed to attract qualified leads, build credibility, and convert them into clients.

After a thorough customer and business research, I came up with the following ads to help Invesp achieve its goals:

The ad campaign resulted in a click-through rate (CTR) of 0.5% and generated qualified leads for Invesp's CRO services.