Spec ads for Spotify using the buckets technique
I created some spec ads for Spotify using the buckets technique.
Dan Nelken outlines this technique in his book to generate ideas. He calls this process as 'filling buckets'.
To fill buckets you look for any benefits, insights, truths, observations and attributes of the product or service. And then turn those insights into ads.
For example, the buckets for Spotify could be:
Millions of songs in your pocket
Playlists that know your taste
Listen on any device
Mood based playlists
Share tunes with friends
Loads of podcasts and videos
Offline listening options
Lyrics feature to sing along
Let's create some ads from these buckets
Millions of songs in your pocket
Playlists that know your taste
Listen on any device
Mood based playlists
Share tunes with friends
Loads of podcasts and videos
Offline listening options
Lyrics feature to sing along
All the ads concept, copy and designs are by yours truly.
Do you want your ads to break the pattern and stop the scrolls? I can help you achieve your best-performing advertising campaign. Drop a message to work with me.
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Posted Nov 7, 2024
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