There are multiple different platforms you can use to write content. Keyword analytic tools are useful to create competitive content and to have an effective impact on the audience and clients. It is important to use the platforms that work best for you and that will algin with your niche. I specifically use google docs to write articles and to create business reviews and to outline notes ahead of upcoming projects. A recent project I have completed which was a business overview of a travel agency that provides international flight Itinerary's. The travel agency also provides accommodations and allows you to stay at nearby hotels that are within reasonable distance from the airports.