Becoming is a personal growth app designed to help users build better habits and routines—one small step at a time. With a vision rooted in self-improvement and simplicity, the goal was to craft a digital presence that mirrored the app’s purpose: clear, motivating, and distraction-free.

In a space crowded with noisy productivity tools, Becoming needed a website that would:

Stand out with clarity and calmness

Showcase its iOS-first approach

Explain features without overwhelming the user

Drive downloads and encourage engagement

It also had to be scalable and easy to maintain as the product evolves.

Visual Identity & UI Design

Framer Development

Mobile-first Responsive Build

Conversion-oriented Layout with minimal characteristics

Lightweight animation

The clean, airy layout reflects the app’s purpose: helping users focus. We avoided clutter, used generous whitespace, and leaned into a neutral color palette with green highlights—symbolizing growth and positivity.

Typography is soft yet confident, allowing messaging to resonate without aggression. Small microinteractions—like card hover states and icon animations—add delight without stealing attention from the core call-to-action.

Since Becoming is iOS-first, the design prominently features the mobile interface in a realistic mockup, ensuring instant context and clarity about the product offering.

Built entirely in Framer, the site is both lightning-fast and easily editable by the team. Components like “Features,” “Learn as you go,” and “Share your ideas” are modular, enabling quick iteration.

We paid special attention to the mobile layout, ensuring seamless stacking, readable font sizes, and button accessibility across screen sizes.

Although the site is intentionally minimal now, we implemented it with a scalable structure in mind—ready to support testimonials, blog content, or a changelog in the future.