Lauterborn Media

Lauterborn Media is a modern advertising agency focused on building strategic campaigns that evolve with culture and media. The client approached me to create a brand identity that felt premium yet approachable, creative but minimal—something that would stand out in a saturated market without shouting.

The goal was to develop a branding system that:

Captures the agency’s forward-thinking, human-centered approach to advertising.

Feels tranquil, confident, and modern.

Appeals to both startup founders and seasoned marketing executives.

Offers flexibility across digital, print, and merchandise applications.

The client emphasized a desire for:

Minimalism with personality.

Symbolism (sailboats, seagulls, palm trees, etc.).

Avoiding traditional corporate visual clichés.

A clear contrast from tech-forward logos like OpenAI.

We explored two core visual directions—one playful and expressive, one more restrained and editorial. The client ultimately chose the more minimalist concept, grounded in a clean logomark composed of seven lines (a subtle nod to the client’s lucky number), paired with an all-lowercase logotype that conveys friendliness and humility.

Logos (.jpeg .png .svg) & Icons in different colors

Brand Guidelines

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