Vitamin C Face Serum Advertisement Redesign

​💡 ​PROJECT OVERVIEW

​This project involved re-engineering a premium Vitamin C face serum advertisement into a 1600x1200 landscape display. The visual concept centers around luxury, radiance, and botanical potency, targeted directly at high-end e-commerce audiences.

​🎯 The Challenges

​The original vertical layout relied heavily on a towering typographic background ("GLOW"). Transitioning this to a wider aspect ratio meant adapting the bold typography, scaling up the supporting elements (like the orange slice and droplets), and introduces framing elements that don't distract from the central product bottle.

​🛠️ The Process & Execution

​Asymmetrical Formatting: Retained the massive, stylized background typography while letting it span gracefully across the wider horizontal space. ​Environmental Framing: Introduced soft, photorealistic palm fronds in the upper corners to naturally frame the widescreen composition and enhance the organic, tropical luxury aesthetic. ​Asset Balancing: Re-arranged and balanced the foreground elements including the fresh citrus slice, a crisp green leaf, and micro-fine water droplets to guide the viewer's eye directly to the product benefits and copy.

​📈 The Results

​An opulent, highly engaging landscape hero banner that maintains precise text clarity for marketing copy while delivering a premium, cohesive brand experience.