Gokoku no kimi branding + visual identity + packaging

Gokoku no Kimi (五穀の君) is a Japanese natural grain powder brand that enhances the flavor of beverages and desserts while focusing on well-being with a clean composition.

Gokoku no Kimi is a family business founded in 1984 by the grandmother and taken over by the granddaughter in 2024. While the product remains the same, the need to modernize the brand’s image and attract a more urban clientele led to a rebranding.

I supported Gokoku no Kimi in creating a playful, modern, and family-oriented visual identity that aligns with the brand’s history and its evolution. I also designed airtight packaging for in-store and online sales.