Flowy art direction + visual identity + packaging

Meet Flowi, a joyful and retro French gluten free brand that aims to make gluten-free eating more fun and less “punitive.” The brand offers a variety of product lines (pasta, biscuits, granola) targeting an urban female audience seeking to combine enjoyment and well-being with a gluten-free diet.

I handled the art direction, visual identity, packaging, and Instagram templates for Flowi to support its launch. A pop, retro, fun, and playful universe to stand out from the typically dull-colored French gluten-free market. The brand will be sold online through its website and in city-center supermarkets.