m2.ru Platform Development
Alexander Nevsky
M2 Realty Platform • m2.ru
From Zero to Platform — Building M2 from the Inside Out
At M2 Realty Platform, I led a team of four product designers in the B2B Deal Desk — the core business unit that generated the majority of the company’s revenue. Our mission was to turn raw ideas into real, working tools for the real estate market, balancing user needs, legal complexity, and business goals.
Context and role
I came to M2 at the stage of an idea and a blank canvas. As a lead product designer, he led a team of four designers and was responsible for the Deal Desk, a key area that generates the main revenue. From the first day - about speed, clarity and results.
Early homepage prototype for m2.ru — the foundation of everything that followed
I was deeply involved in designing the entire ecosystem: from the main marketing homepage to the mortgage application flow, from mobile app prototypes to full-featured user dashboards for both B2B and B2C clients.
Among the key directions I owned were the Mortgage Broker Service, Electronic Registration, Remote Signing, and the Online Deal experience — every part of the deal lifecycle had to feel seamless, fast, and trustworthy.
Early homepage prototype for m2.ru — the foundation of everything that followed
Work without legacy = speed
The advantage of the project is zero legacy. The foundation was laid from scratch: fast iterations, fixing logic to code, sequential assembly screen by screen and state by state. Clean architecture, precise interface language, hints exactly where they are needed.
Balance of business, legal entity and user
Our task is to turn raw hypotheses into working tools for the real estate market, maintaining a triple balance: business goals, legal requirements and real user experience. No compromises on interface clarity or script transparency.
Step-by-step mortgage flow — streamlined and user-focused
Step-by-step mortgage flow — streamlined and user-focused
What made this work exciting was that we started from scratch — there was no legacy, just an ambitious vision. I helped shape the product’s foundation through constant iteration, close work with stakeholders, and hands-on prototyping.
We literally built the platform screen by screen, logic by logic, hypothesis by hypothesis.
M2.Pro — a digital workspace for real estate agents
A big part of my role was product R&D — designing and testing concepts before they reached development. I regularly created interactive prototypes to explore new flows, test user behaviors, and validate ideas early. This included both internal product evolution and strategic partnership tools for major players in the mortgage and real estate market.
M2.Pro — a digital workspace for real estate agents
This project gave me a rare chance to work at the intersection of design, strategy, and operations — where every decision impacts how people buy property, sign deals, and move through complex processes with ease and confidence.
Area of responsibility and product coverage
Designed an end-to-end ecosystem: from marketing landing page and first contact to step-by-step mortgage flow and personal accounts. Led tracks: mortgage brokerage service, electronic registration, remote signing and online transaction — a single experience without interruptions.
Electronic Registration
Electronic Registration Wizard
B2B/B2C scale and partner tools
The project was developed simultaneously for “business to business” (B2B) and “business to consumer” (B2C): an internal roadmap plus partner solutions for major players in the mortgage and development markets. The requirements for reliability and consistency are basic, not optional.
White Label for AEON Corporation
White Label for AEON Corporation
Product R&D and prototyping
A big part of my role is product R&D: regular interactive prototypes as a decision-making tool. We checked user behavior, validated hypotheses and polished compliance processes before setting development tasks — saving time and money.
Integration with Goverment Services
Integration with Goverment Services
Key user flows
Made the mortgage flow transparent and predictable: clear requirements and feedback at every step. Electronic registration and remote signing were designed to be “humane” with a high level of legality: fast, understandable, without bureaucratic viscosity.
Outcome and impact
It wasn't just about screens — it was about building a company through a product. Strategy, operations and UX went together. Each decision had an impact on the way people bought property: fewer dead ends, more clarity and confidence that the platform was on the user's side.
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Posted Sep 15, 2026
Led design for M2, building a seamless real estate platform from scratch
