Leading product design at M2

From September 2019 to December 2022, I led four product designers at M2’s B2B Deal Desk, designing the end-to-end experience for mortgages, electronic registration and remote document signing.

I joined M2 when the platform was still an idea and a blank canvas. As lead product designer, I led a team of four designers and was responsible for Deal Desk, a key revenue-generating area of the business.

I designed the end-to-end experience, from the marketing landing page and first contact to the mortgage application flow and personal accounts. My tracks included the mortgage brokerage service, electronic registration, remote signing and online transactions.

With no legacy system to work around, we could build the foundation through fast iterations, screen by screen and state by state. Clear interface language and guidance at the right moment helped keep complex processes understandable.

Our task was to turn hypotheses into working tools for the real estate market while balancing business goals, legal requirements and the user experience. Reliability and clarity had to be part of each flow.

Interactive prototypes were a regular part of my work. We checked user behaviour, tested hypotheses and refined compliance processes before setting development tasks.

For the mortgage journey, I focused on clear requirements and feedback at each step. Electronic registration and remote signing needed to be understandable and fast while meeting legal requirements.

The platform developed for both business and consumer users, with an internal product roadmap alongside partner solutions for major players in the mortgage and property markets.

Product strategy, operations and UX developed together. The aim was to make buying property and completing a transaction easier to follow, with fewer dead ends and clearer next steps.

Read the full case study in English on my website: