Brooklyn Nine-Nine, Boyle’s Food Truck

Brooklyn Nine-Nine, Boyle’s Food Truck visual identity

The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!

The idea was simple:

What would Boyle’s food truck look like if it were a real Brooklyn food truck?

I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.

I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.

The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.

And honestly, fictional brands are some of my favorite design exercises.

There’s already a story, a personality and an audience.

The fun part is figuring out:

What does that look like?