Bureau Works

Molly Jacobson

Situation

In 2018, AI-powered translation management platform, Bureau Works, sought to gain authority in the industries of technology and human resources. In addition, the company’s Founder and CEO wished to grow his personal thought leadership engagement.

Strategy

With no previous media exposure and highly technical, niche messaging, Bureau Works and its CEO were ill-equipped to attract the interest of prospective media gatekeepers. We worked with the company’s CEO directly, as well as the company’s marketing teams, to reimagine the messaging and overall content strategy. In addition, we aligned with our vast media network to secure top-tier media placements that emphasized pain points and their corresponding solutions experienced by their clients.

Success Highlights

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Posted Jan 29, 2025

Growing authority for an AI startup