OC Brand Identity

Introduction







About OC

OC is a dynamic B2B2C marketplace on a digital platform, dedicated to simplifying access to dependable corporate solutions. OC online marketplace empowers businesses to explore custom-tailored services, connect with credible professionals, and execute seamless transactions, all aimed at nurturing growth and unlocking their full potential. At OC, we envision a future where businesses from diverse industries can thrive through the digital economy

My Role

For this project, I was responsible for executing all discovery, research, ideation, UI/UX, branding, and creative processes



Mission, Vision, and Values











Target Audience Overview

Demographics

• Age: 25-65
• Gender: All
• Occupation: Business owners, professionals, freelancers
• Location: Singapore and Global
• Income Level: Varied

Psychographics

• Tech-savvy
• Business-oriented
• Value transparency and trust
• Seek innovative solution

Needs and Preferences

• Access to reliable corporate services
• Transparent and trustworthy platform
• User-friendly experience

Brand Logo





Color Palette





Typography



Photography

Focus on the person to create a friendly, trustworthy, and personal environment.

• Portray individuals who look professional.
• Ensure that the personalities of people in the images are congruent with the brand identity, making them appear confident, grounded, and passionate

Use a clean, crisp, and uncluttered background

• Ensure that images are bright with good contrast.
• Maintain a variety of values, providing a dynamic visual experience.



Voice and Tone





Illustration Style