OC Brand Identity
Chist Vu
Introduction
About OC
OC is a dynamic B2B2C marketplace on a digital platform, dedicated to simplifying access to dependable corporate solutions. OC online marketplace empowers businesses to explore custom-tailored services, connect with credible professionals, and execute seamless transactions, all aimed at nurturing growth and unlocking their full potential. At OC, we envision a future where businesses from diverse industries can thrive through the digital economy
My Role
For this project, I was responsible for executing all discovery, research, ideation, UI/UX, branding, and creative processes
Mission, Vision, and Values
Target Audience Overview
Demographics
Age: 25-65
Gender: All
Occupation: Business owners, professionals, freelancers
Location: Singapore and Global
Income Level: Varied
Psychographics
Tech-savvy
Business-oriented
Value transparency and trust
Seek innovative solution
Needs and Preferences
Access to reliable corporate services
Transparent and trustworthy platform
User-friendly experience
Brand Logo
Color Palette
Typography
Photography
Focus on the person to create a friendly, trustworthy, and personal environment.
Portray individuals who look professional.
Ensure that the personalities of people in the images are congruent with the brand identity, making them appear confident, grounded, and passionate
Use a clean, crisp, and uncluttered background
Ensure that images are bright with good contrast.
Maintain a variety of values, providing a dynamic visual experience.
Voice and Tone
Illustration Style
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Posted Oct 24, 2023
Unveil our brand's essence, style, and values in a comprehensive guide for a strong, authentic visual identity
