Search Engine Optimization Copywriter for Orpical Groups.

As an SEO copywriter for Orpical Groups, I had the opportunity to work on several blog posts for Attics and More, focusing on the Roofing solutions across various major US cities like Texas, San Francisco, and Los Angeles. My role involved not just writing the content but ensuring it was strategically optimized to rank well on search engines and resonates with the target audience. This required thorough keyword research, understanding the competitive landscape, and crafting a narrative that provided invaluable insights for homeowners looking for roofing services in these cities.

One of the significant challenges I faced was balancing the technical aspects of SEO with the need to create engaging, informative content. Roofing is a highly competitive industry, with many companies vying for top spots on search engine results pages (SERPs). To overcome this, I conducted extensive keyword research using tools like Ahrefs and SEMrush to identify high-impact keywords and content gaps. I then integrated these keywords naturally within the content to enhance its SEO performance without compromising readability. This approach ensured the blog post was both search engine-friendly and valuable to readers.