Mobile UI and Landing Page Design for Decolonising Memory
Ahmed M Hassan
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Posted Jul 12, 2025
Designed mobile UI and landing page for Decolonising Memory AR experience.
Overview
I designed the mobile user interface and landing page for Decolonising Memory, an immersive augmented reality experience aimed at engaging users in critical reflection through location-based storytelling.
The goal was to create a clean, intuitive interface that supports emotional depth and narrative flow without overwhelming the user, all while ensuring usability for a wide audience.
My Role
Mobile UI Design
Navigation Flow Mapping
Landing Page Design
Visual Hierarchy & Interaction Design
UX Highlights
Interactive scene control allowing users to:
View a map
Select, repeat, skip, or continue scenes
Exit at any point
Accessible layout that supports both first-time and repeat users
Smooth, emotion-aware transitions to support reflection without interruption
Visual Approach
Minimal, focus-first UI designed to keep users immersed in the experience
Subtle color palette and typography to reflect the reflective, historical tone
Simple iconography for intuitive navigation, even during movement or distraction
Results
Created an interface that bridges AR complexity with user clarity
Built a landing page that aligns visually and contextually with the app
Helped deliver a meaningful, user-driven experience with ease of use at its core
Splash and Tips Screens
Scene Selection and Control Screens
Available Scenes and Credits Screens
The Landing Page