Nubank's bolão
Results
⭐ 8 million unique users making guesses
⭐ 298 millions guesses on World Cup games
⭐ Badges left as a positive legacy for future initiatives
⭐ Record user engagement on the bank's platform
Guinness book
The project made it into the Guinness World Records by breaking the record for the largest number of participants in a betting pool over a one-month period, with 7.3 million people.
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Posted Jun 27, 2024
I was invited along with another product designer for the company's first 100% social flow project: the FIFA™ World Cup Bolão.
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Tennda