Executive Team Visibility for a Global DTC Initiative.
Defa Arimasera
Case Study 004: The Signal over Noise Dashboard
Executive Visibility & Cross-Team Alignment for a Global DTC Initiative.
Supporting a global DTC wellness brand during a transformation initiative led by an Australian change management consultancy. While work was moving in parallel across multiple teams and contractors, leadership was overloaded with fragmented data. Progress existed, but visibility was missing—forcing executives to "chase" updates to make critical decisions.
The Structural Audit
Information Overload: Leadership was receiving too much "data" but not enough "signal" to act on.
Siloed Execution: Updates were scattered across disparate threads, creating a bottleneck in cross-departmental alignment.
The Clarity Gap: Critical blockers remained hidden until they became emergencies, slowing down the transformation pace.
"In high-stakes environments, more data is usually the enemy. My role was to engineer a 'Decision Layer' on top of the raw execution. By standardizing the reporting logic across teams, we shifted the focus from 'What is everyone doing?' to 'What needs executive attention right now?' This created a calmer operating rhythm for the entire organization."
The Executive Source of Truth
I designed a unified ClickUp ecosystem that automatically surfaced high-priority work and stalled tasks to the executive level in real-time.
Unified Cross-Team Tracking: One single-pane view of all parallel workstreams.
Automated Blocker Flags: Real-time visibility into stalled tasks, allowing for instant executive intervention.
Priority-First Filtering: Logic-based views that hide the "noise" and surface only high-impact milestones.
Standardized Reporting Loops: Replacing manual status reports with automated system snapshots.
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Posted Jan 6, 2026
I built a single dashboard that tracked tasks across multiple teams, filtered priorities, flagged blockers automatically, and standardized reporting.
