Call-Only Ads Campaign for HVAC Service Provider
Amrita Singh
Client: HVAC service provider aiming to increase phone calls for emergency repairs.
Goals: Get more calls from customers needing HVAC services.
Improve the quality of leads.
Maximize return on ad spend.
Challenges:
High competition leading to expensive clicks.
Ensuring ads appeared at the top for urgent searches.
Accurately tracking and optimizing calls from the ads.
Strategy:
Targeted high-intent keywords like "emergency HVAC repair."
Created ad copy that highlighted 24/7 availability and free estimates.
Used manual bidding to ensure top placement during peak times.
Tracked calls to monitor ad performance and made adjustments as needed.
Focused ads on specific local areas.
Results:
40% increase in call volume.
Better quality leads that led to more booked appointments.
High ROI with efficient ad spend.
36.2K impressions generated
1.02K clicks driven
138 phone calls generated
115 conversions recorded
$6.74K ad spend
~$6.61 average CPC
Conclusion:
The Call-Only Ads campaign successfully boosted calls and improved lead quality, helping the client achieve their goals even in a competitive market.
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Posted Sep 13, 2026
Built a location-focused Google Call Ads campaign for an HVAC provider, targeting urgent repair searches with peak-time bidding and call tracking.
