Call-Only Ads Campaign for HVAC Service Provider

Client: HVAC service provider aiming to increase phone calls for emergency repairs.

Goals:

Get more calls from customers needing HVAC services.

Improve the quality of leads.

Maximize return on ad spend.

Challenges:

High competition leading to expensive clicks.

Ensuring ads appeared at the top for urgent searches.

Accurately tracking and optimizing calls from the ads.

Strategy:

Targeted high-intent keywords like "emergency HVAC repair."

Created ad copy that highlighted 24/7 availability and free estimates.

Used manual bidding to ensure top placement during peak times.

Tracked calls to monitor ad performance and made adjustments as needed.

Focused ads on specific local areas.

Results:

40% increase in call volume.

Better quality leads that led to more booked appointments.

High ROI with efficient ad spend.

Conclusion:

The Call-Only Ads campaign successfully boosted calls and improved lead quality, helping the client achieve their goals even in a competitive market.

Price range

$100- $200

Project duration

1-4 months

Industries

Construction