Meta Ads Campaign for eCommerce Fashion Brand
Amrita Singh
Meta Ads - eCommerce Fashion Brand ( 1 Month )
Objective:
Increase online sales and improve ROAS while maintaining cost-efficient, scalable growth.
Strategy
Full-Funnel Meta Ads Strategy
Built a full-funnel approach covering customer acquisition + conversion optimization.
Targeted users across different stages of the purchase journey.
Audience Targeting
Used a mix of Cold Audiences, Lookalike Audiences, and Retargeting Audiences.
Focused on reaching high-intent shoppers while reducing wasted ad spend.
Conversion Tracking
Implemented Meta Pixel + Conversion API (CAPI).
Improved purchase attribution and provided more reliable conversion data for Meta’s optimization and campaign scaling.
Creative Testing & Optimization
Continuously tested different ad creatives, headlines, and messaging.
Paused underperforming ads and allocated more budget toward winning creatives and combinations.
Campaign Budget Optimization
Structured campaigns using Campaign Budget Optimization (CBO).
Allowed budget to shift toward the best-performing ad sets based on performance.
Retargeting
Re-engaged website visitors and users who showed purchase intent but hadn’t converted.
Helped recover potential customers and improve overall conversion efficiency.
Campaign Budget Optimization
Structured campaigns using Campaign Budget Optimization (CBO).
Allowed budget to shift toward the best-performing ad sets based on performance.
Retargeting
Re-engaged website visitors and users who showed purchase intent but hadn’t converted.
Helped recover potential customers and improve overall conversion efficiency.
Results (1 Month Campaign )
284 Purchases
$6.45 Cost Per Purchase
4.62 ROAS
$1,833.18 Total Ad Spend
Impact
The campaign increased online sales while maintaining strong cost efficiency, creating a foundation for scalable and profitable growth.
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Posted Sep 13, 2026
Built and optimized a full-funnel Meta Ads system for an ecommerce fashion brand, combining audience strategy, creative testing, CAPI tracking, and retargeting.
