Marketing for a Healthcare institute.

HIC is a leading healthcare institute dedicated to providing exceptional medical services and improving patient outcomes. We are committed to advancing healthcare through innovative treatments, cutting-edge research, and compassionate patient care.

Job Description:We are seeking a highly skilled and motivated Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for healthcare and a deep understanding of social media platforms. As a Social Media Marketing Specialist, you will be responsible for developing and implementing social media strategies to engage our target audience, increase brand awareness, and drive patient acquisition.

Key Responsibilities:

Develop and execute social media marketing campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Create engaging and informative content, including posts, videos, and graphics, that align with our brand identity and resonate with our target audience.

Monitor social media channels for trends, conversations, and opportunities to engage with our audience and address their questions and concerns.

Collaborate with internal stakeholders, including marketing, communications, and clinical teams, to develop content calendars and ensure consistent messaging across all platforms.

Manage social media advertising campaigns, including budget allocation, targeting, and optimization, to drive patient engagement and conversions.

Analyze social media metrics and performance data to track the success of campaigns, identify areas for improvement, and make data-driven recommendations.

Stay up-to-date with the latest trends and best practices in social media marketing and healthcare to maintain a competitive edge.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in social media marketing, preferably in the healthcare industry.

Deep understanding of social media platforms, analytics tools, and best practices.

Excellent written and verbal communication skills.

Strong analytical skills and the ability to interpret data to drive decision-making.

Creative thinker with the ability to generate engaging content ideas.

Ability to work independently and collaboratively in a fast-paced environment.

Join our team and be part of our mission to transform healthcare through innovative marketing strategies! Apply now to make a difference in the lives of patients and communities.