An original strategy sample showing how I would build an organic lead system for a B2B workflow SaaS company.
The framework connects offer positioning, ICP pain points, commercial search intent, decision-stage content, comparison pages, thought leadership, lead capture, and nurture.
It demonstrates how content can support discovery, evaluation, and demo conversion without relying on high-volume publishing. This is an illustrative strategy sample, not a client-results case study.
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8
I developed Square Accounting's content-led growth system across positioning, SEO research, editorial strategy, website messaging, landing pages, LinkedIn, email, repurposing, and analytics.
The work connected high-intent tax topics to relevant service offers and conversion paths for Florida business owners, real estate investors, and high-income professionals.
Verified outcomes included organic traffic growth, stronger keyword visibility, improved website conversion, and more qualified inquiries. Exact analytics are redacted for confidentiality.
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12
An original strategy sample for an expert-led professional service firm selling a complex, high-trust engagement. It shows how I connect authority content, service-page messaging, lead magnets, LinkedIn distribution, email nurture, and calls to action around one buyer decision.
The sample emphasizes qualified demand, objection handling, and conversion rather than content volume. This is an illustrative strategy sample and contains no client performance claims.
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36
Marketing for a Healthcare institute.
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6