Ridgeline Roofing Brand Identity Redesign

About Ridgeline Roofing

Ridgeline Roofing is a speculative brand identity project developed to demonstrate capability in the residential and commercial roofing industry. The brief was written to reflect the real conditions of established trade businesses that have outgrown their visual identity — companies generating serious revenue while carrying brand assets that no longer reflect who they have become.

Probelm

My current logo was made by my nephew in 2014. It has a cartoon house with a sun behind it. I'm embarrassed to put it on my new trucks. I'm about to expand into two new counties and I need to look like the company I've actually become — not the company I started as.

Solution - What I want to feel

When someone drives past my truck, I want them to feel like we've been here forever and we'll be here after we're gone. Solid. Immovable. Like a company that stands behind its work. Not flashy. Not trendy. I don't want it to look like a tech company. I want it to look like we pour concrete and we mean it.