Berger Paints — Redesign Case Study :: Behance

Berger Paints™ Paint our imagination. The Berger Paints Visual Identity Redesign project is a comprehensive case study dedicated to transforming and modernizing the brand's visual presence. This initiative involves a detailed reimagining of aesthetic elements and applications to refine Berger Paints’ visual identity. The project focuses on capturing the brand’s essence while enhancing its visual appeal. By integrating innovative design solutions, the redesign aims to elevate the product’s presentation and create a more engaging and effective visual experience. This effort underscores Berger Paints' commitment to quality and positions the brand for future growth and success in a competitive market.

About Berger Paints™ Founded in 1923, Berger Paints is a leading name in the paint industry, renowned for its quality and innovation. Over the decades, the company has evolved from its origins to become a major player in both residential and industrial markets. Berger Paints is celebrated for its advanced technologies and sustainable practices, offering high-performance, eco-friendly products. Its success is reflected in its durable, vibrant paints and numerous industry accolades. By adapting to market trends, Berger Paints upholds a strong reputation for excellence and remains dedicated to meeting the evolving needs of its diverse clientele.

Why Redesign? The primary purpose of our redesign is to attract a new audience while reestablishing Berger Paints' core values in line with today’s customer expectations. This redesign aims to uphold the brand’s traditional values of quality and reliability, infusing a modern aesthetic that resonates with contemporary tastes. By merging heritage with innovation, the redesign refreshes Berger Paints’ visual identity and engages a new market segment. This modern look is designed to shift customer perceptions, enhancing the brand’s appeal and relevance in today’s competitive landscape and fostering a deeper connection with a broader audience.

**Brand Essence** Berger Paints’ brand essence is built on quality, innovation, and reliability. It reflects a commitment to enhancing surfaces with exceptional, durable products while advancing paint technology and offering eco-friendly solutions.\ \ The essence is also about understanding customer needs and providing a diverse palette of colors and finishes. This combination of tradition and modernity establishes Berger Paints as a trusted partner in creating spaces with enduring beauty and performance

The Redesign In our redesign, we drew major inspiration from Berger Paints' existing logo while introducing fresh elements. The updated symbol is simplified for greater ease of recall and legibility, ensuring adaptability across various brand applications. The design incorporates motifs such as the sunrise and a peacock spreading its wings, symbolizing growth, renewal, and a dynamic connection with the audience.

​​​​​​​Colors The new color palette retains the original hues but features more saturated and modern tones. This update provides a refreshed, contemporary feel, enhancing the brand’s visual impact while respecting its heritage. The updated colors aim to evoke vibrancy and relevance, making the brand more engaging. Typography Typography has been meticulously designed for legibility and versatility, ensuring clear readability at various scales, from large signage to small print. This focus on typographic precision supports diverse brand uses and enhances overall brand consistency and effectiveness.