Brand Deisgn for FixMyElectrics.com

FixMyElectrics is redefining what it means to hire an electrician in London.

Hiring an electrician in London shouldn't feel like a gamble, but too often, it does.

The domestic electrical industry is fragmented, old-fashioned, and frustrating to navigate. Most customers face long wait times, vague quotes, unreliable communication, and unclear qualifications. There's no standout consumer brand people trust instinctively, just a sea of sole traders and outdated service providers.

For time poor homeowners and landlords, this means stress, confusion, and wasted hours trying to find someone competent, transparent, and responsive.

In a city where people will pay a premium for convenience and peace of mind, the electrical services market hasn’t caught up, until now.

FixMyElectrics is redefining what it means to hire an electrician in London.

We offer a modern, trustworthy, and hassle-free alternative, powered by fixed pricing, expert workmanship, and lightning-fast service on two wheels. Our skilled electricians travel on eco-friendly e-cargo bikes, bypassing traffic to deliver efficient service wherever you are.

With clear communication, upfront quotes, and no hidden fees, we take the guesswork out of electrical work. Whether it's an urgent fault, a consumer unit upgrade, or a compliance report, our customers know exactly what to expect speed, quality, and total peace of mind.

We're not just electricians. We’re the expert friend you wish you had here to fix, happy to help.

To ensure FixMyElectrics’ brand reflects its unique personality and goals, I conducted a comprehensive interactive discovery exercise with the founder. This hands-on session helped uncover key visual preferences, emotional triggers, and brand inspirations through guided questions, logo references, and moodboard reactions.

The outcome was a clear visual map of likes and dislikes from preferred color palettes (rich, warm, modern tones) to visual styles (bold, clean, slightly playful yet professional). We also identified design elements to avoid, such as bright reds and cliché visuals.

This collaborative process laid the foundation for a visual identity that feels premium, trustworthy, and approachable, distinct from outdated or generic competitors in the electrical services space.