Pinedev Landing Page Design

Pinedev is a development agency that helps businesses launch high-performance, stable, and scalable applications. The goal of this project was to design a clean, modern, and conversion-focused landing page that clearly communicates the agency’s value and drives leads through call bookings and sign-ups.

Role: UI/UX Designer

Duration: 2 weeks

Tools: Figma, Illustrator

Deliverables: High-fidelity landing page design, responsive layout, illustration assets

I analyzed multiple successful agency websites to understand:

How they communicate value within seconds

The role of hero illustrations and statistics in building trust

Optimal CTA placement for lead conversion

How testimonials and integrations create credibility

🧠 Insights:

Minimal design with one accent color improves clarity.

Business audiences respond well to metrics + real results.

A simple and friendly tone increases conversion.

Hero Section: Clear headline (“Attract clients not bugs”), strong subtext, and a primary CTA (“Book a call”).

Trust Indicators: User stats, client logos, star ratings, and activity metrics to establish credibility.

Visual Language: Isometric illustrations to explain complex concepts simply.

Color Palette: Black, gray, white, and a single orange accent #D85F14 for CTAs.

Structure: Linear storytelling flow — Hero → Services → Process → Testimonials → CTA.

A minimal hero section with illustration and email + CTA

Service and process sections using clean grid layouts

Integrated testimonial & partner logo section

CTA-focused footer with a warm visual accent

Typography: Inter (Google Fonts) Color Scheme: White background, black text, orange accents (#D85F14) Illustration Style: Thin-line isometric illustrations to match the tech tone of the agency.