I recently designed an eCommerce

I recently designed an eCommerce website for a fashion brand, Fashionista. The main thing I paid attention to was how people actually shop.

When someone lands on a fashion site, they’re not trying to explore everything. They’re usually scanning quickly, looking for something that catches their eye.

So the goal was to make it look so good and make people want to buy the moment they land. I kept the layout simple and clear and Bold, using strong product hierarchy

The Products are easy to find, categories make sense, and made the product details page irrestible Every section had one job which is to guide the user closer to checkout So someone can go from landing on the site to finding something they like without overthinking it.