Magic Gold Premium Webflow Website Development
Danyal (artxpro)
Project Overview
The client, Magic Gold, is a cultural insight & strategy consultancy for the Asia-Pacific region.
They required a high-end presentation website built on Webflow with advanced animations and special effects to reflect their premium positioning.
My role: full development (from Webflow build to custom animation via GSAP), including optimisation for desktop and mobile, asset preparation, and delivering a site that loads fast and animates smoothly.
Technical Scope & Key Features
Webflow CMS & Structure
Homepage and key internal sections (Insight / Foresight / Strategy) structured as Webflow pages.
Use of Webflow’s responsive breakpoints to ensure mobile performance and layout correctness.
Global site settings configured for 2025 tax and copyright footer (“MAGIC GOLD PTY LTD 2025”).
GSAP Animation & Effects
Entry animations: On scroll, key textual blocks (e.g., “Expert teams, built to brief”, “Bottomless methodologies”, etc) fade in and slide from the side with GSAP’s ScrollTrigger.
Background/graphic transitions: Hero section images and overlays animate in sequence, adding premium feel.
Particle / subtle motion: Decorative background elements subtly animate to maintain engagement without distracting from content.
Mobile-friendly fallback: Animations are conditionally disabled or simplified below certain viewport widths to preserve performance.
Performance Optimisation
Images compressed and served in modern formats (WebP, where supported) to reduce load time.
GSAP code is split and lazy-loaded for sections further down the page.
Webflow site settings set to defer non-critical JavaScript, minimise CSS, and remove unused styles.
Mobile test: Ensured site renders under ~3s on 4G conditions and passes Core Web Vitals (Largest Contentful Paint, etc).
Responsive Design & Accessibility
Layout adapts across Webflow’s default breakpoints (Desktop→Tablet→Mobile) with custom tweaks to typography/spacing for readability.
Animated elements have a reduced motion option: checks
prefers-reduced-motion and disables non-essential animations accordingly.Navigation remains accessible: keyboard focus states, ARIA labels, readable font sizes, contrasting colours.
Contact form integrated at the bottom of the page (“join the campfire circle”) with validation and custom success/failure states.
Branding & Visual Cohesion
Colour palette and typography matched to the client’s brand guidelines (luxurious, minimal, premium).
Animations are used sparingly and purposefully to emphasise the brand’s insight/strategy positioning rather than gimmick.
Graphic elements (images of markets, cultural researchers, Asia-Pacific map) aligned to messaging (“Asia Pacific, first and always.”) as per client copy.
Technical Stack Summary
Platform: Webflow
Animation library: GSAP (with ScrollTrigger plugin)
Image formats: WebP fallback JPEG, compressed assets
Performance: Lazy loading, defer JS, CSS minimisation
Accessibility:
prefers-reduced-motion, ARIA labels, keyboard focus statesResponsive: Desktop, tablet, mobile breakpoints with custom tweaks
Summary
Magic Gold (https://magicgold.asia/) is a custom-developed Webflow website enhanced with GSAP-powered animations and motion effects. The build focused on creating a smooth, premium user experience that aligns with the brand’s high-end positioning. From page transitions to subtle scroll animations, every motion was optimized for performance and responsiveness. The final result is a fast, visually engaging, and fully maintainable site that showcases technical precision and creative execution.
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Posted Oct 27, 2025
Developed a responsive marketing website for MAGIC GOLD using Webflow. Built modular CMS-driven content blocks and integrated smooth GSAP-powered animations.
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