Custom Webflow Design & Development with GSAP Animations

𝐀𝐛𝐨𝐮𝐭 𝐄𝐮𝐫𝐞𝐤𝐚: Eureka Inc. is a next-gen private equity firm that acquires service-based businesses and scales them using AI, automation, and data-backed strategies. Their mission is to modernize traditional businesses by merging operational excellence with venture-style innovation. Eureka operates across multiple verticals, including media, AI, recruitment, telecom, and fintech.

The company needed a modern, high-performing website that reflected their unique hybrid model, part investment firm, part tech operator and communicated trust, scale, and innovation to entrepreneurs, investors, and potential portfolio companies.

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐒𝐜𝐨𝐩𝐞: Eureka approached me to design and develop their digital presence from scratch. The goal was to create a bold, conversion-friendly website that delivers clarity on their value proposition, highlights their operating model, and encourages qualified leads to get in touch.

𝐊𝐞𝐲 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞𝐝:

A clean, modern visual identity that reflects innovation and credibility

High-performance Webflow development with CMS scalability

Clear information architecture for multiple audience types (sellers, investors, operators)

Engaging micro-interactions and animations to create a premium experience

Mobile responsiveness and fast load time

Scalable structure for future portfolio expansion

𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐜𝐞𝐬𝐬:

𝟏. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 & 𝐁𝐫𝐚𝐧𝐝 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: We started with in-depth conversations to understand the brand voice, acquisition model, and intended audience. Eureka needed to appear both forward-thinking (for tech startups) and grounded (for service business owners).

𝟐. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 𝐢𝐧 𝐅𝐢𝐠𝐦𝐚:

I crafted a custom UI in Figma featuring:

Bold typography and monochrome color palette

Iconography to represent acquisition levers and verticals

Modular layout system for easy content updates

Unique visual identity emphasizing Eureka’s hybrid approach

𝟑. 𝐖𝐞𝐛𝐟𝐥𝐨𝐰 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: The final design was fully developed in Webflow with a custom CMS for scalability. Key technical implementations:

CMS collections for services, FAQs, and future portfolio pages

Scroll-based GSAP animations for sections like the portfolio matrix

Responsive layout with optimized load times (less than 2.5s on average)

Custom interactive form for consultation requests

Embedded lead generation flow and SEO best practices

𝟒. 𝐀𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Subtle hover effects, parallax scrolling, and section fade-ins were implemented to give the site depth and a dynamic, modern edge all while maintaining performance.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 & 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:

✅ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 The website successfully positioned Eureka as a tech-savvy, strategic acquirer, helping them attract both investors and founders of potential acquisition targets.

✅ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐑𝐞𝐚𝐝𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 The site features a focused user journey that leads visitors toward booking consultations. Since launch, Eureka has seen increased form submissions and improved visitor retention.

✅ 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 Thanks to Webflow CMS and modular components, Eureka’s team can independently update content, add case studies, and launch new verticals without developer intervention.

✅ 𝐌𝐨𝐛𝐢𝐥𝐞 & 𝐒𝐩𝐞𝐞𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 The final build achieved >90 Lighthouse scores across performance, accessibility, and SEO. It’s fully responsive and loads quickly across all devices.

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Building Eurekainc.io was an exciting opportunity to blend premium design with scalable Webflow development. The result is a sleek, high-performance digital experience that supports Eureka’s mission of scaling service businesses through technology.