Designer at Djokki
Raymond Betereh
Djokki
Case Study — Creator Monetisation Platform (Primary) with Streaming Access (Secondary)
Tagline: Own Your Audience. Own Your Revenue.
Project Summary
Role: Product Designer
Team: Founder, Backend + Streaming Engineers, Frontend Devs
Timeline: Feb. 2025
- June 2025
Platforms: Web App (responsive)
Core/Primary Experience : Creator monetization and content publishing
Secondary Experience : Subscription-based viewer access
The Landscape & Gaps
Video Content is thriving in Africa, but monetization isn’t. Creators hustle through scattered tools (YouTube, WhatsApp, Dropbox, Telegram, ) with:
No pricing control
No subscriber ownership
Limited direct revenue
Fragmented viewer management
Opportunity: Give African creators their own digital “organization” with subscription plans, video hosting, and link-sharing, so they can earn without intermediaries.
Product Goals
Simple onboarding: create a page (organization) in minutes
Seamless monetization: creators define pricing, no platform negotiation
Straightforward uploading: upload content, organize, and share
Sustainable ownership: creators keep subscribers, not algorithms
Scalable system: content discovery at a continent-wide level
Success Criteria (Post-Launch)
Organization creation success rate
Time-to-first-upload
Subscription conversion rate (creator-defined pricing)
Video consumption consistency per subscriber
Discoverability click-through across organizations
User Groups & Needs
Creators
Need control over pricing
Want simplicity in publishing
Need sharable, trustworthy links
Want dashboards without complexity
Viewers
Need transparent access to content
Prefer familiar payment flows
Value reliability in video playback
Africa-Specific Realities
Payment reliability varies
Drop-offs occur when setup feels complex
Creators need trust-first flows
The Gaps in Existing Solutions (Market Landscape)
Revenue controlled by platforms, not creators
Poor analytics or none at all
No Africa-centered monetization experience
Broken link-sharing (WhatsApp, Telegram chaos)
Djokki positions itself as the opposite:
Direct access. Direct subscribers. Direct payout.
Product Design Approach
Ownership-first: creators feel in control
Zero friction to publish: avoid over-engineering flows
Transparent monetization: pricing is central, not buried
Clarity over cleverness: practical UI over flashy aesthetics
Primary Experience (Creator Journey)
1) Create Organization
Set up name, description, and visuals to establish a branded public page.
2) Set Subscription Pricing
Creators decide the access fee with simple, editable pricing controls.
3) Upload Content
Guided steps for title, thumbnail, category, and visibility — optimized to publish quickly.
4) Share Access Link
Instant link for distribution to WhatsApp, Instagram, TikTok, YouTube, and more.
Secondary Experience (Subscriber Journey)
What viewers see
The creator’s organization page
Content organized clearly by categories
Transparent pricing, simple subscription
What viewers get
Access to all subscriber content
Information Architecture (High-Level)
Creator
Organization Setup
Pricing
Upload Flow
Content Library
Share Links
Dashboard
Viewer
Discover Organisation
Organization Pages
Subscriptions
Video Playback
Shared System
Auth
Payments
Discover Organization
Flow Strategy & Dashboard Rationale
Card-based layouts simplify scanning and reduce friction
Step-guided upload removes ambiguity and speeds up publishing
Transparent navigation hierarchy reinforces clarity
CTA-first approach keeps creators moving forward
Mini Design System
Type: roboto for UI; sharper headers for clarity
Color: contrast-driven neutrals for legibility on dark backgrounds
Elevation: subtle layering to distinguish dashboard vs. player
Interaction: predictable hover/active states
System outcome: scalable and developer-friendly.
Key UX Decisions
Pricing is surfaced early ( not buried ) to reinforce creator control
Upload flow linearity removes cognitive burden
Organization pages act like storefronts, not personal timelines
Share link integrated by default — “distribution lives here”
Monetization Framework
Creator-defined subscription pricing
Djokki facilitates, does not dictate
Ownership preserved (subscribers belong to the creator)
Outcomes (so far)
Djokki successfully launched with a clean, usable creator dashboard
Creators can set pricing, publish videos, and share access links
Viewers can subscribe and watch content without friction
The interface is structured, predictable, and easy to navigate
The design system provides consistency for ongoing improvements
What We’d Measure Next
Signup conversion rate
Percentage of users completing organization setup
Time to first upload
Subscription conversion (by tier and region)
Subscription churn
Average watch time per subscriber
Dashboard feature adoption
Shared-link click-through and view conversion
Forward Vision
Analytics for creator retention
Multi-tier pricing options
Public discovery (continent-scale catalog)
Mobile app support
Creator payout dashboards
Project Reflections
Djokki is built around creator autonomy.
The UX framework emphasizes clarity and ownership at every stage — from page setup to pricing to upload logistics. The add-on subscription model supports creators without diluting their control. The product is positioned to solve real monetization gaps across Africa by giving creators a direct audience relationship and a reliable channel for revenue.
Like this project
Posted Dec 5, 2025
Designed a platform for African creators to monetise their video content and manage subscribers.
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Timeline
Feb 1, 2025 - Apr 30, 2025
