Heellio | Visual Identity
OBI x OACAE
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Posted Oct 24, 2025
A full visual identity and a Shopify homepage designed in Figma and Instant for a socks and pajama brand focused on comfort and calm living.
Heelio is a socks and pajama brand focused on comfort and calm living. I created the full visual identity, including the logo, color palette, and brand style, and designed their Shopify homepage using Figma and Instant.
The Heelio Shopify homepage was first designed in Figma to define the overall layout, visual hierarchy, and brand feel. Once the design system was finalized, I transferred the design to Instant to bring it to life on Shopify. Using Instant made the process easy, as it only required ensuring that all auto layout sections were set up correctly in Figma. The result is a smooth and consistent online experience that reflects Heelio’s calm and comfortable identity. The link to the exact Instant template is here: https://app.instant.so/share/QDh5lPYctcjld1Lt
