Word Tonic is a Gen-Z copywriting community that gives young copywriters the space, tips and resources to flourish. From weekly masterclasses with copywriters from brands such as Oatly, Google, Krispy Kreme and National Geographic, to monthly competitions to flex their writing skills.

My submission for the Easter copywriting competition was crowned the winner.

BRIEF: Recreate this Lindt social media copy, but make it more fun.

INSPIRATION: The original copy for the Lindt ad was very... boring. I decided to completely transform it - until it was almost unrecognisable. My version of the ad transforms what was once a boring Easter ad, into a tense horror scene. The juxtaposition of chocolate bunnies and horror adds an element of humour, making the ad more exciting.

TESTIMONIAL: '(Kate) put a dark twist on the copy, making Lindt’s chocolate bunny ‘evil,’ and even went so far as to photoshop the bunny’s eyes red