BRAND: 'strawstraws' is a sustainable straw brand, providing consumers with a long-awaited alternative to paper straws. Their straws are made from wheat by-products, and are more sustainable and long lasting than paper straws.
BRIEF: A B2B cold email/ social media dm with the aim of converting 'least aware' cold prospects into customers. Convey the benefits and features of strawstraws in less than 1000 characters, with a concise CTA, and highlighting the free trial.
EMAIL:
Hi there!
I'm Matt, the founder of 'straw straws' - the most sustainable straw on the market.
What's the worst thing about paper straws? They turn to mush before you've finished your drink and become completely unusable.
And the environmental impact of these straws? Over 8.5 billion paper straws are used every year - increasing deforestation, and releasing harmful gases during the pulp production.
It's clear paper straws have failed - for consumers and the planet. And 'straw straws' are the answer.
Our straws are 100% natural, and make use of the by-product of wheat which would usually be wasted or burned. Even better still? They NEVER become soggy, and will naturally decompose in 3-6 months.
What's more: with a wholesale price of (££), 'straw straws' is the best value for money option, so you can save money AND help the planet.
Interested? Get in touch - we can offer you a free trial of our straws so you can see how great they are before you commit!
TESTIMONIAL: 'This is fantastic, I can see that you've put a lot of thought into it.'
