Here's the story I wrote for this challenge: Tank Slapper, a skate shop in Fredericton, New Brunswick, created a text-based forum for local/provincewide events to be advertised and for users to discuss skating. After the forum gained a nationwide userbase, the shop and their web team decided to make a mobile app for the site - but it had to continue the shop's philosophy of transparency, ethics, and cool factor (you might notice that I decided the word the shop would use to capture this feeling is "kickflip").