Avnos Pathos



Overview 🔎

The goal for this brief was to create a brand and develop all the components that the company would need to flourish and expand their brand.





Problem & Solution 🤝

At the highest level, what problem did you solve, and who did you solve it for?

Goals/Requirements: Add some goals or requirements that helped get this project to the finish line. • Goal 1: Develop the brand name and logo • Goal 2: Create the necessary components for the brand • Goal 3: Complete the components and make sure they are all uniform

Process 🛣

After the brand name and logo was established, I created a list of all the necessary assets tp complete within the given timeline. Along the way I found it hard to create similar material rather than separate images. This was solved by using the same branding and imagery. To help with this process, I often referred back to the other images and used the same templates.



Results 🎁

This assignment turned out better than I expected. Once I established the branding assets, creating the posters, imagery, animation, and stationary system became easier. It also allows for the brand to be easily recognized throughout the entirety of the work by creating a cohesive design.

Takeaways 📣

What I learned from this project was to start with templates and have all the necessary items needed for the branding. By doing this you are essentially creating the same thing repeatedly but displayed differently.



Avnos Pathos

Avnos Pathos

Avnos Pathos(Purely Pep), is a conceptual brand for an energy drink. The branding is focused on Greek mythology, leaving the consumer energized by the gods.