Brand Guidelines for Exquisitus – Finishing Construction Experts
Brandon | Brand Strategist & Writer
Brand Identity for Exquisitus
What I Did
Brand Discovery & Strategy
• Conducted a brand audit and competitive analysis in the luxury construction space
• Defined core brand values: precision, sophistication, and lasting impression
Visual Identity Development
• Designed a complete brand identity system: logo, color palette, typography
• Crafted a modern, architecture-inspired aesthetic to reflect their niche
• Created mockups for branded site signage, uniforms, and marketing materials
Presentation & Client Delivery
• Built an interactive brand guidelines PDF
• Presented via live session and integrated revisions based on feedback
• Handover included ready-to-use visual assets and usage instructions
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Results
🏗️ Exquisitus launched its new identity across pitch decks and site signage
🎯 Increased brand consistency across internal and vendor touchpoints
💼 Positioned to win larger-scale B2B contracts in the luxury property space
🔑 Gained a reusable, professional brand system that elevated perception instantly
Like this project
Posted Jun 29, 2025
Created a sleek, unified brand identity that elevated their client appeal, improved professionalism, and set them apart in the construction space.
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Timeline
Nov 12, 2024 - Dec 12, 2024
